New business offering key to fitness
Anytime Fitness franchisees Lisa and Brian Bazely stand outside their newest location at 111 Charles St. E. in Ingersoll, which is expected to open in October. Members of the co-ed fitness club are issued a key to the building, giving them the opportunity to work out any time they want, 24 hours a day, 365 days a year. JOHN TAPLEY/INGERSOLL TIMES/QMI AGENCY
A business expanding to Ingersoll this fall gives its customers a key to the front door.
Brian and Lisa Bazely are opening an Anytime Fitness club in the plaza at 111 Charles St. E., which can be accessed by members 24 hours a day, 365 days a year.
Not only do they have 24/7 access to their home club, members can use their keys to get unlimited access to any of the 2,600 Anytime Fitness clubs located in 16 countries.
“The (Anytime Fitness) brand is the largest co-ed club in the world,” said Brian Bazely. “When someone joins, they have access to all our clubs (worldwide).”
Ingersoll will be the Bazelys' seventh Anytime Fitness franchise location, and at 6,000 square-feet, it will also be their largest.
The husband and wife team opened their first Anytime Fitness locations in 2008 with two clubs in Kitchener.
Tillsonburg is among the communities the Bazelys have expanded their business to.
“It's so close by, we were getting a lot of demand from Ingersoll,” Brian Bazely said.
In response to the demand, the Bazelys spent the past two years looking for the right location in Ingersoll.
Renovations are underway at the Charles Street plaza and the Bazelys said they expect to open in October.
Anytime Fitness isn't a “big box” fitness club, Brian Bazely said, pointing out the company installs the top-two brands of fitness equipment in all its locations and uses technology extensively.
Every piece of cardio equipment is equipped with a flat screen television and an iPod docking station.
The club will also have private change rooms rather than group change rooms.
A variety of fitness packages are offered, including single and family packages, which are available now at deep discounts. Tanning and personal training sessions can be added to packages and there will be a virtual trainer available day and night.
Water massage is a new feature the Bazelys will have available in Ingersoll.
Personalized service is something Anytime Fitness continually strives for, Brian Bazely said.
“We like to consider ourselves like the bar “Cheers,” only without the alcohol, where everybody knows your name,” he said.
Lisa Bazely said the club works hard to make member experiences unique.
Never closed to its members, the club employs technology to ensure their safety, including video surveillance, access to telephone and safety necklaces that automatically connect to 9-1-1 in an emergency.
Keys issued to members are high-tech, too, identifying them as they access the club and automatically alerts club administration if a non-member tries to enter the building.
The Ingersoll club will employ 11 people, including trainers, managers and a district manager.
On Thursday, July 31, Anytime Fitness ran a “boot camp” exercise session in Centennial Park for pre-registered members. The sessions will continue one to two times per week until the club opens.
While it's still about two months away from opening, the Bazelys' Ingersoll location is already setting records.
Combined, their clubs have garnered about 600 “likes” on Facebook over the past seven years while the Ingersoll club has received almost 500 likes in just eight days.
It has also broken every record in Canada for pre-registrations.
“That's beating Toronto and Vancouver (locations),” Brian Bazely said. “It's super, super awesome when you have that many people engaged in it.”
More information about Anytime Fitness in Ingersoll is available on Facebook or by email at: ingersollON@anytimefitness.com